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Language Planning as a Sociolinguistic Experiment

By: Ernst Jahr

Provides richly detailed insight into the uniqueness of the Norwegian language development. Marks the 200th anniversary of the birth of the Norwegian nation following centuries of Danish rule

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Acquiring Phonology: A Cross-Generational Case-Study

By Neil Smith

The study also highlights the constructs of current linguistic theory, arguing for distinctive features and the notion 'onset' and against some of the claims of Optimality Theory and Usage-based accounts.

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Language Production and Interpretation: Linguistics meets Cognition

By Henk Zeevat

The importance of Henk Zeevat's new monograph cannot be overstated. [...] I recommend it to anyone who combines interests in language, logic, and computation [...]. David Beaver, University of Texas at Austin

Query Details

Query Subject:   Corpora of advertising text
Author:   Corinne Kirchner
Submitter Email:  click here to access email

Linguistic LingField(s):  Sociolinguistics
Text/Corpus Linguistics

Query:   For a paper on words used to refer to concepts of ''age/ageing/elderly'' in
marketing consumer products (e,g, clothing, cosmetics, residential
options, travel, etc.), I am seeking any corpora based on advertising
materials (that is, where advertising text is included and identified in
the annotation). I am aware that COCA – Corpus of Contemporary American
English -- includes magazines and newspapers but does not (I believe, and
will verify), include the advertising content from those genres.

Also, for the same purpose, I would appreciate any references to content
analyses focused on such words whether in advertising or generally. I am
aware of Mautner's 2007 study on ''elderly'' in Language and Society, and
Krekula's 2009 article on age-coding in the ''Language & Society Research
Committtee's Newsletter.''

I will compile responses received within a couple of weeks and circulate
the result to any who have responded; please indicate if you don't want that.

Thanks in advance,
Corinne Kirchner
LL Issue: 23.586
Date posted: 04-Feb-2012


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