Publishing Partner: Cambridge University Press CUP Extra Publisher Login
amazon logo
More Info


New from Oxford University Press!

ad

Linguistic Diversity and Social Justice

By Ingrid Piller

Linguistic Diversity and Social Justice "prompts thinking about linguistic disadvantage as a form of structural disadvantage that needs to be recognized and taken seriously."


New from Cambridge University Press!

ad

Language Evolution: The Windows Approach

By Rudolf Botha

Language Evolution: The Windows Approach addresses the question: "How can we unravel the evolution of language, given that there is no direct evidence about it?"


The LINGUIST List is dedicated to providing information on language and language analysis, and to providing the discipline of linguistics with the infrastructure necessary to function in the digital world. LINGUIST is a free resource, run by linguistics students and faculty, and supported primarily by your donations. Please support LINGUIST List during the 2016 Fund Drive.

Academic Paper


Title: English for Business Communication
Author: Vijay K. Bhatia
Institution: City University of Hong Kong
Author: Stephen Bremner
Institution: City University of Hong Kong
Linguistic Field: Applied Linguistics; Discourse Analysis; Text/Corpus Linguistics
Subject Language: English
Abstract: The concept of Business English has undergone some major shifts in the last few years because of a number of developments, such as advances in genre theory and the coming together of English for Business Purposes and Business Communication, inspired by the realization that there is a gap to be bridged between the academy and the globalized business world. Drawing on advances in the analysis of business discourses, especially in applied genre analysis, this state-of-the-art review revisits the frameworks currently used in English for Business Purposes and Business Communication (or, more generally, Professional Communication) to suggest an integration of the two approaches for the design of English for Business Communication (EBC) programmes. The study incorporates an extensive review of much of the relevant published work in all the three areas mentioned above to identify some of the main issues in EBC, and illustrates a gradual shift in the rationale for the design and implementation of EBC programmes.

CUP AT LINGUIST

This article appears IN Language Teaching Vol. 45, Issue 4, which you can READ on Cambridge's site or on LINGUIST .



Add a new paper
Return to Academic Papers main page
Return to Directory of Linguists main page