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Words Onscreen

By Naomi S. Baron

Words Onscreen "explores how technology is reshaping our understanding of what it means to read."


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Communication Accommodation Theory

Edited by Howard Giles

Most people modify their ways of speaking, writing, texting, and e-mailing, and so on, according to the people with whom they are communicating. This fascinating book asks why we 'accommodate' to others in this way, and explores the various social consequences arising from it.


Academic Paper


Title: World Englishes and Contrastive Rhetoric
Author: Chenggang Zhou
Institution: Donghua University
Linguistic Field: Anthropological Linguistics
Subject Language: English
Abstract: We argue here that a 'paradigm gap' has prevented recent research into world Englishes (WEs) and contrastive rhetoric (CR) from being mutually useful, and suggest particular areas in which insights from CR may benefit in particular the study of WEs. English in its standard '‘native' form(s) is fast becoming the world’s lingua franca of science, commerce, the mass media, and entertainment. As a result, its non-native uses and users have become significant in at least the following eleven fields: applied linguistics, sociolinguistics, critical linguistics, contrastive rhetoric, second language acquisition, traditional English studies, lexicography, mass communication studies, cultural studies, pragmatics, and text linguistics (cf. Bolton, 2003a). We hope that the present study will contribute to the debate.

CUP AT LINGUIST

This article appears IN English Today Vol. 22, Issue 2.

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