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Academic Paper

Title: "Join Our Community of Translators": Language Ideologies and/in Facebook
Paper URL:
Author: Aoife Lenihan
Email: click here TO access email
Institution: University of Limerick
Linguistic Field: Discourse Analysis
Abstract: The social networking site Facebook was only available in English until February 2008 when it announced the internationalisation of the site. Facebook Inc. created an application, the ‘translations’ app, to generate free crowd-sourced translations by Facebook users. This contribution considers the language ideologies present in – and expressed through – the metalinguistic discourse of Facebook’s ‘translations’ application and in the metalinguistic commentary of Facebook ‘translators’ as a community. The case study presented here offers an insight into the ways language ideologies are produced by the ‘community of translators’ who are themselves also facilitated (and encouraged) by their context - Facebook Inc. New media open up a world of multilingual possibility (cf. Danet and Herring, 2006) but one which is inevitably structured by language policing, verbal hygiene, and a range of language ideological debates about endangerment, purism, and parallelism.
Type: Individual Paper
Status: Completed
Publication Info: Thurlow, C. and Mroczek, K., eds., Digital Discourse: Language in the New Media, Oxford: Oxford University Press, 48-64.

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