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Academic Paper


Title: Rhetorical Elements in Television News: The use of evaluative language and metaphor in promoting ideologies
Author: Louis Pinkett
Email: click here to access email
Institution: Camden County College
Linguistic Field: Discourse Analysis; Sociolinguistics
Abstract: While the mainstream press, which includes the major newspapers and journals of news and opinion, still play a major role in keeping the public informed of what's going on in the world, television news reporting is becoming more and more of a factor in the everyday dissemination of information. This is the information that helps to form our world view. Since all dialogue is interactive, we depend on the voices that we hear, who in turn are dependent on other voices, all being constantly modified in turn./L//L/Media study is a critical area. Much has been done in the area of print media, both linguistically and in multi modal studies. Television news has received less attention, for a variety of reasons. /L//L/This study attempts to be a small contribution to that area and starts from the premise that all discourse is mediated, and that all news reports are a collection of events that, for a variety of reasons, including, but not limited to, space and time factors, are first transformed and then mediated. /L//L/This paper analyzes one aspect of the situation as it applies to the television news report. It compares three different news outlets from three different countries, and analyzes the ways in which evaluative language and metaphoric structure, among other factors, are used to promote particular ideologies. /L/The results of this study have implications that call for further research. The area is one that is rich in possibilities that reach out beyond linguistics to several other disciplines, including the cognitive as well as the social sciences.
Type: Individual Paper
Status: Completed


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