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Words Onscreen

By Naomi S. Baron

Words Onscreen "explores how technology is reshaping our understanding of what it means to read."


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Communication Accommodation Theory

Edited by Howard Giles

Most people modify their ways of speaking, writing, texting, and e-mailing, and so on, according to the people with whom they are communicating. This fascinating book asks why we 'accommodate' to others in this way, and explores the various social consequences arising from it.


Academic Paper


Title: The relevance of spoken features in English as a foreign language (EFL)
Author: Manfred Markus
Institution: University of Innsbruck
Linguistic Field: Applied Linguistics; Phonetics
Abstract: An analysis of the need for attention to the spoken word and phonetics in the teaching of English world-wide. It is a truism that English is increasingly becoming a world language. Even in China a ‘craze for English’ has been, in view of the fact that over 200 million children (about 20% of all children in the world) now1 learn English in Chinese schools. McArthur has estimated that c.250 million Indians use English every day. All these speakers of English use it their own way. This localisation of English has been variously detected, for example in Hong Kong. It is also well known from versions of African English and, in fact, from most English varieties that have been attributed to the ‘Outer’ or ‘Extended. However, as early as 1983 Kachru voiced a caveat: ‘A large majority of the non-native speakers of institutionalised varieties of English use a local variety of English, but when told so, they are hesitant to accept the fact’.

CUP AT LINGUIST

This article appears IN English Today Vol. 24, Issue 4.

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