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Book Information

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Title: Using Focus Groups in Research
Written By: Lia Litosseliti
Series Title: Continuum Research Methods

Focus Groups are special in terms of purpose, composition, and procedures. They present an environment for a focused, in-depth, interactive exploration of a research topic. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced. It is written as a simple guide, in order to be relevant to readers across a number of disciplines, including linguistics.

Publication Year: 2004
Publisher: Bloomsbury Publishing (formerly The Continuum International Publishing Group)
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Not Applicable
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Format: Paperback
ISBN: 0826464726
ISBN-13: N/A
Pages: 112
Prices: U.K. £ 9.99