Publishing Partner: Cambridge University Press CUP Extra Publisher Login
amazon logo
More Info


New from Oxford University Press!

ad

Words in Time and Place: Exploring Language Through the Historical Thesaurus of the Oxford English Dictionary

By David Crystal

Offers a unique view of the English language and its development, and includes witty commentary and anecdotes along the way.


New from Cambridge University Press!

ad

The Indo-European Controversy: Facts and Fallacies in Historical Linguistics

By Asya Pereltsvaig and Martin W. Lewis

This book "asserts that the origin and spread of languages must be examined primarily through the time-tested techniques of linguistic analysis, rather than those of evolutionary biology" and "defends traditional practices in historical linguistics while remaining open to new techniques, including computational methods" and "will appeal to readers interested in world history and world geography."


Book Information

   
Sun Image

Title: Handbuch Werbekommunikation
Subtitle: Sprachwissenschaftliche und interdisziplinäre Zugänge
Edited By: Nina Janich
URL: http://www.narr-shop.de/index.php/handbuch-werbekommunikation.html
Series Title: UTB L
Description:

Das Handbuch leitet an zu einer methodisch reflektierten linguistischen Erforschung der Werbekommunikation. Alle wichtigen sprachlichen Ebenen vom Schriftzeichen bis zum (multimodalen) Text werden behandelt, vielfältige methodische Ansätze kommen zu Wort. Der Blick aus Nachbarfächern eröffnet interdisziplinäre Perspektiven.

Publication Year: 2012
Publisher: Narr Francke Attempto Verlag GmbH + Co. KG
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Discourse Analysis
Media Linguistics
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Versions:
Format: Paperback
ISBN-13: 9783825284572
Pages: 508
Prices: Europe EURO 34.99