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Book Information

   

Title: Metaphor and Mills
Subtitle: Figurative Language in Business and Economics
Edited By: Honesto Herrera-Soler
Michael White
URL: http://www.degruyter.com/view/product/180825?format=G&rskey=Uxnsx3
Series Title: Applications of Cognitive Linguistics [ACL] 19
Description:

While the role of metaphor in economics and business has produced multiple
research articles, no comprehensive book-length study has yet appeared.
The present book is a timely attempt to fill this gap, giving a global coverage
of the role of metaphor in business and economics. It spans time (from
Classical Greece to the current business network meeting-room), space (from
Europe through the Americas to Asia), cultures and languages (from
continental European languages, Brazilian Portuguese to Chinese).

The theoretical grounding of the book is the Conceptual Theory of Metaphor
taken in a dynamic sense as evolving with on-going research. The theory is
thus used, adapted and refined in accordance with the evidence provided.
Metaphor is shown to be theory constitutive in the elaboration of economic
thinking down through the ages while, at the same time, the emphasis on
evidence open to historical, cross-cultural and cross-linguistic considerations
align with the current notion of situatedness.

The book is a rich source of information for researchers and students in the
fields of Metaphor Studies, Economics, Discourse Analysis, and
Communication Studies, among others.

Publication Year: 2012
Publisher: De Gruyter Mouton
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Discourse Analysis
Linguistic Theories
Pragmatics
Cognitive Science
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Versions:
Format: Electronic
ISBN-13: 9783110274585
Pages: 329
Prices: Europe EURO 119.95
 
Format: Hardback
ISBN-13: 9783110272963
Pages: 329
Prices: Europe EURO 119.95