Forward by Deborah Tannen.
DIFFERENT GAMES, DIFFERENT RULES is essential reading for anyone who travels to or communicates regularly with Japan, whether they are scientists, scholars, tourists, or business executives. But as Deborah Tannen notes in her Foreword to the book, even those who will never travel to Japan, do business with a Japanese company, or talk to a person from that part of the world, will find the insights of this book illuminating and helpful, because the greatest benefit that comes of understanding another culture is a better and deeper understanding of one's own.
DIFFERENT GAMES, DIFFERENT RULES is an insightful analysis of why Japanese and Americans, despite the best of intentions, often misunderstand each other. In easy-to-understand prose and with clear examples, Dr. Haru Yamada illustrates the mutual assumptions, the unconscious strategies, as well as the different mechanics of the two languages that form the barriers to better communication. In showing us ways to improve communication with each other, she also provides a key to improved understanding ourselves. Informative and immediately useful for any person involved in Japanese-U.S. dealings."--Norio Ohga, Chairman and Chief Executive Officer, Sony Corporation "Yamada makes clear the close connection between a country's culture and its language and how cultural differences can create misunderstanding and mistrust during negotiations between companies and countries. This insightful and very useful book should be required reading for government officials and corporate executives in both Japan and the United States."--Tatsuro Toyoda, former President,and current senior Advisor, Member of the Board, Toyota Motor Corporation "Many others have offered analysis, opinion, and advice on this complex subject, but none have shed more light."--Walter G. Hoadley, Executive Vice President, Bank of America "Dr. Yamada offers an engaging analysis of the differences between American and Japanese communication styles. Rich in insights on navigating the minefield of cross-cultural communication." --Y. Kobayashi, Chairman, Fuji Xerox Co., Ltd. "It is marvelously well written. It is witty, engaging, academic, and at the same time, very personal." --Seiichi Makino, Journal of Japapnese Studies