Most people modify their ways of speaking, writing, texting, and e-mailing, and so on, according to the people with whom they are communicating. This fascinating book asks why we 'accommodate' to others in this way, and explores the various social consequences arising from it.
Rhetorik und Stilistik / Rhetoric and Stylistics
Ein internationales Handbuch historischer und systematischer Forschung / An International Handbook of Historical and Systematic Research [Volume 2]
Handbücher zur Sprach- und Kommunikationswissenschaft / Handbooks of Linguistics and Communication Science / [HSK] 31/2
Rhetoric and stylistics deal with successful human communication and the arrangement of language in texts. As the most influential of all language-related disciplines, rhetoric has an ancient tradition and is presently experiencing a remarkable revival. Stylistics analyzes the structures of texts with regard to their semantic potential and their function in the life of the individual and in society. The handbook offers surveys of theoretical approaches, forms of linguistic practice and practical contexts from antiquity to the present.