Publishing Partner: Cambridge University Press CUP Extra Wiley-Blackwell Publisher Login
amazon logo
More Info


New from Oxford University Press!

ad

The Vulgar Tongue: Green's History of Slang

By Jonathon Green

A comprehensive history of slang in the English speaking world by its leading lexicographer.


New from Cambridge University Press!

ad

The Universal Structure of Categories: Towards a Formal Typology

By Martina Wiltschko

This book presents a new theory of grammatical categories - the Universal Spine Hypothesis - and reinforces generative notions of Universal Grammar while accommodating insights from linguistic typology.


New from Brill!

ad

Brill's MyBook Program

Do you have access to Dynamics of Morphological Productivity through your library? Then you can by the paperback for only €25 or $25! Find out more about Brill's MyBook program!


Book Information

   
Sun Image

Title: Multimodality and Genre
Subtitle: A Foundation for the Systematic Analysis of Multimodal Documents
Written By: John Bateman
URL: http://www.palgrave.com/products/title.aspx?PID=275771
Description:

John Bateman presents a new approach to analysing page-based documents,
such as magazines, books, webpages, newspapers and so on, that combine
text, graphics and pictures in more or less complex layouts. Such layouts
are becoming ever more sophisticated and their interpretation and effective
use present serious challenges for visual literacy, document design and
document interpretation. A major claim of the book is that we need detailed
empirical analysis in order to advance our understanding of the complex
multimodal meaning processes involved in page-based documents. To achieve
this, readers are shown how to break the layout of any page down into
configurations of basic elements and to use these for uncovering intended,
and unintended, rhetorical organisation. Multimodal rhetorical analysis of
this kind provides a powerful tool for pinpointing design problems. The
book also explains how document genres change over time and why this forms
an essential part of document production and analysis.

Publication Year: 2008
Publisher: Palgrave Macmillan
Review: Read the review
BibTex: View BibTex record
Linguistic Field(s): Pragmatics
Text/Corpus Linguistics
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Versions:
Format: Hardback
ISBN: 0230002560
ISBN-13: 9780230002562
Pages: 336
Prices: U.K. £ 58.00