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Book Information

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Title: Multimodality and Genre
Subtitle: A Foundation for the Systematic Analysis of Multimodal Documents
Written By: John Bateman

John Bateman presents a new approach to analysing page-based documents,
such as magazines, books, webpages, newspapers and so on, that combine
text, graphics and pictures in more or less complex layouts. Such layouts
are becoming ever more sophisticated and their interpretation and effective
use present serious challenges for visual literacy, document design and
document interpretation. A major claim of the book is that we need detailed
empirical analysis in order to advance our understanding of the complex
multimodal meaning processes involved in page-based documents. To achieve
this, readers are shown how to break the layout of any page down into
configurations of basic elements and to use these for uncovering intended,
and unintended, rhetorical organisation. Multimodal rhetorical analysis of
this kind provides a powerful tool for pinpointing design problems. The
book also explains how document genres change over time and why this forms
an essential part of document production and analysis.

Publication Year: 2008
Publisher: Palgrave Macmillan
Review: Read the review
BibTex: View BibTex record
Linguistic Field(s): Pragmatics
Text/Corpus Linguistics
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Format: Hardback
ISBN: 0230002560
ISBN-13: 9780230002562
Pages: 336
Prices: U.K. £ 58.00