Most people modify their ways of speaking, writing, texting, and e-mailing, and so on, according to the people with whom they are communicating. This fascinating book asks why we 'accommodate' to others in this way, and explores the various social consequences arising from it.
Languages for Intercultural Communication and Education
This book presents a new view of what it means to teach language and culture in a globalised world characterised by transnational flows of people, commodities and ideas. It contains a critical analysis of the national tradition of culture teaching as an aspect of foreign language teaching and proposes a transnational framework for language and culture pedagogy, aiming at the education of world citizens.