A ground-breaking work, Read the Cultural Other argues that non-Western
discourses cannot be contained in a 'general', 'universal', or 'integrated'
model of linguistic communication or discourse, but must be understood from
a culturally pluralist perspective. Proceeding from this standpoint, it
offers a variety of innovative analyses of China and Hong Kong's discourses
on the decolonization of the latter. Drawing on culturally different
methods and local cultural context, these studies reveal the discursive
complexity, diversity, and forms of otherness of Hong Kong and China.
- Takes a comprehensive look at China and Hong Kong's non-Western discourses.
- Now available as an affordable paperback.
- Of interest to Teachers, Researchers, and Graduate Students in Discourse,
Communication, and Media Studies.
are available. For more information, please visit www.degruyter.com or
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(All examination and desk copy requests are subject to publisher approval.
Examination and Desk copies can only be sent to institutional addresses.)
Shi-xu is Professor at Zhejiang University, Hangzhou, China.
Manfred Kienpointner is Professor at the Universität Innsbruck, Austria.
Jan Servaes is Professor at the University of Queensland, Brisbane, Australia.
FROM THE CONTENTS:
Part 1. Paradigmatic reorientation
The study of non-Western discourse by Shi-xu
Communication theory and the Western bias by Denis McQuail
Towards multiculturalism in discourse studies by Shi-xu and Robert Maier
Beyond differences in cultural values and modes of communication by Jan Servaes
Part 2. The discursive dominance of the West
Reporting the Hong Kong transition: A comparative analysis of news coverage
in Europe and Asia by Jan Servaes and Sankaran Ramanathan
The contest over Hong Kong: Revealing the power practices of the Western
media by Shi-xu and Manfred Kienpointner
Hong Kong’s press freedom: A comparative sociology of Western and Hong
Kong’s views by Junhao Hong
Part 3. Complexity, diversity and Otherness of non-Western discourse
Unfamiliar voices from the Other: Exploring forms of Otherness in the media
discourses of China and Hong Kong by Shi-xu
Media and metaphor: Exploring the rhetoric in China’s and Hong Kong’s
public discourses on Hong Kong and China by Lee Cher-Leng
Voices of missing identity: A study of contemporary Hong Kong literary
writings by Kwok-kan Tam
Identity and interactive hypermedia: A discourse analysis of web diaries by
Hong Cheng and Guofang Wan
Narrating Hong Kong history: A critical study of mainland China’s
historical discourse from a Hong Kong perspective by Lawrence Wang-chi Wong
A nascent paradigm for non-Western discourse studies: An epilogue by
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