Read the Cultural Other contains studies on non-Western discourse. It has
two principal aims. Firstly, it argues that the study of non-Western,
non-White, and Third-World discourses should become a legitimate,
necessary, and routine part of international discourse scholarship.
Hitherto, non-Western, non-White, and Third-Word discourses have been
relegated and marginalised to a 'local', 'particular', or 'other' place in
(or, one might argue, outside) the mainstream. To re-claim their place, the
book deconstructs the rhetoric of universalism and the continued
preoccupation with Western discourse in the profession, and stresses the
cultural nature of discourse, both ordinary and disciplinary, as it
outlines a culturally pluralist vision.
Secondly, in order to take the multicultural view seriously, it explores
the complexity, diversity, and forms of otherness of non-Western discourse
by examining the case of China and Hong Kong's discourses of the
decolonization of the latter. Far too often, non-Western discourse has been
stereotyped as externally discrete, internally homogeneous, and formally
containable within a 'universal', 'general', or 'integrated' model. The
present work focuses on China and Hong Kong's discourses, which have been
marginalised by their Western counterparts. Through culturally eclectic
linguistic analysis and local cultural analysis, it identifies and
highlights the specific ways of speaking of Chin and Hong Kong – their
concepts, concerns, aspirations, resistance, verbal strategies, etc. – with
respect to similar or different issues.
The culturally pluralist view and analytical practice proffered here call
for a radical cultural change in international scholarship on language,
communication, and discourse.
Shi-xu is Professor at Zhejiang University, China.
Manfred Kienpointner is Professor at the University of Innsbruck, Austria.
Jan Servaes is Professor at the University of Queensland, Australia.
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