Oral communication is quite different in its spontaneity and communicative
power from textual and visual communication. Culturally-bounded
expectations of ways of speaking and individual creativity provide the
spark that can ignite revolution or calm the soul. This book explores, from
a cross-cultural perspective, the centrality of orality in the ideological
processes that dominate public discourse, providing a counterbalance to the
debates that foreground literacy and the power of written communication.