Publishing Partner: Cambridge University Press CUP Extra Wiley-Blackwell Publisher Login
amazon logo
More Info


New from Oxford University Press!

ad

Words in Time and Place: Exploring Language Through the Historical Thesaurus of the Oxford English Dictionary

By David Crystal

Offers a unique view of the English language and its development, and includes witty commentary and anecdotes along the way.


New from Cambridge University Press!

ad

Thesaurus of English Words and Phrases

By Peter Mark Roget

This book "supplies a vocabulary of English words and idiomatic phrases 'arranged … according to the ideas which they express'. The thesaurus, continually expanded and updated, has always remained in print, but this reissued first edition shows the impressive breadth of Roget's own knowledge and interests."


New from Brill!

ad

The Brill Dictionary of Ancient Greek

By Franco Montanari

Coming soon: The Brill Dictionary of Ancient Greek by Franco Montanari is the most comprehensive dictionary for Ancient Greek to English for the 21st Century. Order your copy now!


Book Information

   
Sun Image

Title: Advertising as Multilingual Communication
Written By: Helen Kelly-Holmes
URL: http://www.palgrave.com/products/Catalogue.aspx?is=1403917256
Description:

Advertising has traditionally communicated messages to consumers with
strong local and national identities. However, increasingly, products,
producers, advertising agencies and media are becoming internationalized.
In the development of strategies that appeal to a large multinational
consumer base, advertising language takes on new 'multilingual' features.
The author explores the role of advertising language in this new globalized
environment, from a communicative theory point of view, as well as from a
close linguistic analysis of some major advertising campaigns within a
multicultural and multilingual marketplace.

Publication Year: 2004
Publisher: Palgrave Macmillan
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Discourse Analysis
Sociolinguistics
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Versions:
Format: Hardback
ISBN: 1403917256
ISBN-13: N/A
Pages: 224
Prices: U.K. £ 45