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Linguistic Diversity and Social Justice

By Ingrid Piller

Linguistic Diversity and Social Justice "prompts thinking about linguistic disadvantage as a form of structural disadvantage that needs to be recognized and taken seriously."


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Language Evolution: The Windows Approach

By Rudolf Botha

Language Evolution: The Windows Approach addresses the question: "How can we unravel the evolution of language, given that there is no direct evidence about it?"


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Title: Advertising as Multilingual Communication
Written By: Helen Kelly-Holmes
URL: http://www.palgrave.com/products/Catalogue.aspx?is=1403917256
Description:

Advertising has traditionally communicated messages to consumers with
strong local and national identities. However, increasingly, products,
producers, advertising agencies and media are becoming internationalized.
In the development of strategies that appeal to a large multinational
consumer base, advertising language takes on new 'multilingual' features.
The author explores the role of advertising language in this new globalized
environment, from a communicative theory point of view, as well as from a
close linguistic analysis of some major advertising campaigns within a
multicultural and multilingual marketplace.

Publication Year: 2004
Publisher: Palgrave Macmillan
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Discourse Analysis
Sociolinguistics
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Versions:
Format: Hardback
ISBN: 1403917256
ISBN-13: N/A
Pages: 224
Prices: U.K. £ 45