Publishing Partner: Cambridge University Press CUP Extra Publisher Login
amazon logo
More Info


New from Oxford University Press!

ad

A History of the Irish Language: From the Norman Invasion to Independence

By Aidan Doyle

This book "sets the history of the Irish language in its political and cultural context" and "makes available for the first time material that has previously been inaccessible to non-Irish speakers."


New from Cambridge University Press!

ad

The Cambridge Handbook of Pragmatics

Edited By Keith Allan and Kasia M. Jaszczolt

This book "fills the unquestionable need for a comprehensive and up-to-date handbook on the fast-developing field of pragmatics" and "includes contributions from many of the principal figures in a wide variety of fields of pragmatic research as well as some up-and-coming pragmatists."


Book Information

   
Sun Image

Title: Pictorial Metaphor in Advertising
Written By: Charles Joseph Forceville
Description:

In PICTORIAL METAPHOR IN ADVERTISING, Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification and analysis of "pictorial metaphors." By using insights taken from a range of linguistic and cognitive perspectives--interaction and relevance theory--Forceville demonstrates his point and provides a framework within which these pictorial metaphors can be analyzed.

Publication Year: 1996
Publisher: Routledge (Taylor and Francis)
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Ling & Literature
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Versions:
Format: Hardback
ISBN: 0415128684
ISBN-13: N/A
Pages: 224
Prices: $69.95