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Words Onscreen

By Naomi S. Baron

Words Onscreen "explores how technology is reshaping our understanding of what it means to read."


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Communication Accommodation Theory

Edited by Howard Giles

Most people modify their ways of speaking, writing, texting, and e-mailing, and so on, according to the people with whom they are communicating. This fascinating book asks why we 'accommodate' to others in this way, and explores the various social consequences arising from it.


Book Information

   
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Title: Pictorial Metaphor in Advertising
Written By: Charles Joseph Forceville
Description:

In PICTORIAL METAPHOR IN ADVERTISING, Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification and analysis of "pictorial metaphors." By using insights taken from a range of linguistic and cognitive perspectives--interaction and relevance theory--Forceville demonstrates his point and provides a framework within which these pictorial metaphors can be analyzed.

Publication Year: 1996
Publisher: Routledge (Taylor and Francis)
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BibTex: View BibTex record
Linguistic Field(s): Ling & Literature
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Versions:
Format: Hardback
ISBN: 0415128684
ISBN-13: N/A
Pages: 224
Prices: $69.95