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LINGUIST List 25.3372

Tue Aug 26 2014

Books: Diskursdynamiken [Discourse Dynamics: Metaphorical Patterns for the Discursive Object “Virus”]: Gredel

Editor for this issue: Sara Couture <saralinguistlist.org>

Date: 26-Aug-2014
From: Linda Steglich <linda.steglichdegruyter.com>
Subject: Diskursdynamiken [Discourse Dynamics: Metaphorical Patterns for the Discursive Object “Virus”]: Gredel
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Title: Diskursdynamiken [Discourse Dynamics: Metaphorical Patterns for
the Discursive Object “Virus”]
Subtitle: Metaphorische Muster zum Diskursobjekt Virus
Series Title: De Gruyter Sprache und Wissen 17
Published: 2014
Publisher: De Gruyter Mouton
                http://www.degruyter.com/mouton

Book URL: http://www.degruyter.com/view/product/431356?format=G

Author: Eva Gredel
Electronic: ISBN: 9783110394399 Pages: Price: Europe EURO 99.95
Hardback: ISBN: 9783110372250 Pages: Price: Europe EURO 99.95
Abstract:

This study seeks to develop a foundation for a theory of meaning that views linguistic innovation and discursive dynamics as the normal state of affairs. It integrates systems and behavioral theory, identifying discourses as the loci of change in linguistic meaning. An analysis of multi-code metaphors makes plausible the discursive sensitivity of images in advertisements and leads to a proposal for a multicodal expansion of discourse analysis.

Linguistic Field(s): Applied Linguistics
                            Discourse Analysis

Written In: German (deu)

See this book announcement on our website:
http://linguistlist.org/pubs/books/get-book.cfm?BookID=71593


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De Gruyter Mouton http://www.degruyter.com/
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