From: Stefan Ohlrich <stefan.ohlrichstudium.uni-hamburg.de>
Subject: 3rd International Hamburg Congress of Business Communication
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Full Title: 3rd International Hamburg Congress of Business Communication
Short Title: III. IHCW
Date: 08-Sep-2011 - 10-Sep-2011
Location: Hamburg, Germany
Contact Person: Theo Bungarten
Meeting Email: < click here to access email >
Web Site: http://www.arbuk.de/en/web/IHCW
Linguistic Field(s): Sociolinguistics
Call Deadline: 20-Apr-2011
The current economic crisis with its unknown conclusion has thrown to light how closely intertwined today's international economies are and what effect local crises can have around the world, not only threatening the implosion of large economies but also threatening to throw the selfregulating market system into question. The focus of the plenary and section lectures will be on the diverse interactions of the conflicting areas of economic activity, communications and globalisation with the resulting design options.
The analogy of the mythological and historical building of the tower of Babel and how its completion prevented confusion between speakers of different languages raises the question of how communication processes have to be strategically planned and implemented appropriate to the economic situation with the processes already in place so as not to increase further risk potentials. So closely linked issues are the use of verbal, para-verbal, nonverbal and extra-verbal sign systems in their cultural determinism and the influence of global and local corporations, global organisations, national governments, legal institutions and - ultimately - citizens' movements on the contents of the communication and application of their codes. Modern communication technologies - with them ever faster channels of communication and emerging media - have proved essential.
The reciprocal influences of communications and economic globalisation and their impacts upon homo economicus and the political individual must be discussed jointly by scientists and representatives of leading businesses and non-profit organisations in interdisciplinary discussions. Such an exchange between science and industry will provide impetus for the corporate communications practice and the training of students and contribute to the discussion of recent communication problems and ensure that expected future economical problems will not be exacerbated by communication issues.
Call for Papers:
-Confidence and credibility crisis as a communication problem in the current crisis
-Communication with policy makers, citizens and consumers in national and global markets
-National versus global norms and standards in business communication
-Intercultural communication and trade
-Corporate cultures and identities in the conflict between globalisation and localization lingua franca versus the language of the consumer
-Business Language / Corporate wording (language as a management feature)
-Information distribution in-house and externally
-Use of communication tools (advertising, PR, sponsorship, etc.): Global or local?
-Communication as a commodity and product
-Use of media and text design
-Corporate Responsibility / Corporate Social Responsibility, Sustainability: Cover up or a communication problem?
Lecture proposals - including a paper proposal and abstract - should be sent to the congress organizer by 20th April 2011.
Notification of whether or not a proposal has been accepted will be released by 2nd May 2011.
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