LINGUIST List 15.2459

Sat Sep 4 2004

Calls: Pragmatics/Italy; Applied Ling/Switzerland

Editor for this issue: Amy Wronkowicz <>

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  1. eduardo.urios-aparisi, The Pragmatics of Multimodal Representations
  2. hufeisen, 4th International Conference on Third Language Acquisition and Multilingualism

Message 1: The Pragmatics of Multimodal Representations

Date: Thu, 2 Sep 2004 08:38:57 -0400 (EDT)
From: eduardo.urios-aparisi <>
Subject: The Pragmatics of Multimodal Representations

The Pragmatics of Multimodal Representations

Date: 10-Jul-2005 - 15-Jul-2005
Location: Riva del Garda, Italy
Contact: Charles Forceville and Eduardo Urios-Aparisi
Contact Email: or

Linguistic Sub-field: Discourse Analysis, Philosophy of Language,
Pragmatics, Sociolinguistics, Text/Corpus Linguistics, Ling &
Literature, Cognitive Science

Call Deadline: 01-Oct-2004

This is a session of the following conference: 9th International
Pragmatics Conference

Meeting Description:

Charles Forceville (Universiteit van Amsterdam) and Eduardo
Urios-Aparisi (University of Connecticut) are proposing a panel on
''The pragmatics of multimodal repesentations,'' for the 9th
International Pragmatics Conference at Riva del Garda, Italy, 10-15
July 2005.

Increasingly communication takes on multimodal forms. Linguistic
messages and texts are often complemented, or even superseded, by
information provided in other sign systems. Printed material
(advertisements, manuals, instruction books, maps, graphics, cartoons,
etc.) usually combine verbal and pictorial information, while most
films and TV programmes moreover draw on music and non-verbal
sound. Spoken language is often accompanied by gestures, while modern
product design involves not only what products look like, but also how
they sound (e.g., cars' motors, their closing doors) or even smell.

Numerous studies provide theories explaining how language
communicates, but scholarly work on non-verbal and multimodal
communication that goes beyond mere description is scarce (film
narratology is an exception). Humanities scholars must pay serious
attention to this area of research, both to develop instruments for
analysing and evaluating multimodal representations, and to contribute
insights to cognition studies as practised in the (social) sciences. A
focus on pragmatics is indispensable: what multimodal representations
(can) mean is resolvable only if their communicative aims and contexts
of use are taken into account.

The panel "the pragmatics of multimodal representations," which has a
strongly cognitivist slant, seeks paper proposals that conform to the
following criteria: the paper
(1) contributes insights to applicable theories of multimodal
representations, i.e., representations that combine two or more of the
following: written/spoken language, static/moving images, music,
non-verbal sound, gesture, smell, touch;
(2) applies one or more theoretical concepts systematically to a
number of case studies. The application of the theory must yield
insights that should not be obtainable (or at least not to the same
extent) without this application. Moreover, the concepts should be
partly or wholly applicable to other multimodal representations than
those discussed in the paper;
(3) addresses issues pertaining to the context of use, potentially
including genre/institutional context.

We strongly encourage prospective participants to end their proposals
with (a) hypotheses that can be verified/falsified in future
applications; and/or (b) fairly precise suggestions how the findings
can be empirically tested. (If participants can report their own
experimental results, this is even better.)

We have no preference for a specific theoretical model, as long as its
usability can be demonstrated. We ourselves consider the following
models and approaches fruitful or promising: Cognitive Metaphor Theory
(e.g., Lakoff and Johnson 1999; K�vecses 2002); Relevance Theory
(e.g., Sperber and Wilson 1995; Wilson and Sperber 2004, Yus Ramos
1998; Forceville 1996: chapter 5, forthcoming; see also Gibbs 1999);
Blending Theory (Fauconnier and Turner 2002); Genre theory (e.g.,
Altman 1999; see also Forceville 1999a); film narratology (e.g.,
Bordwell 1985; Branigan 1992); Visual design theory (e.g., Teng & Sun
2002, Engelhardt 2002). Some recent work in semiotics also strikes us
as pertinent (Kress & Van Leeuwen 1996; but cf. Forceville 1999b). We
are specifically interested in pictorial and multimodal metaphor, and
eagerly await proposals on this topic (see for references the
bibliography in Forceville 2002; also M�ller 2004, Thoreau

We invite those interested to send us a proposal (max 400 words). This
proposal is to include an indication of the model or theory used; the
kind of case studies analysed, and a broad indication of the kind of
hypotheses and/or experiments that will or could be generated by the
paper. Please submit your proposal on the IprA conference website and
also send it to us no later than 1 October 2004. Papers are to be 20
minutes long, and will be evaluated anonymously by the organizing
committee of the conference. Unfortunately we are not in a position to
award grants or financial compensation of any kind. Please circulate
this call for papers!

Charles Forceville, Media Studies, Universiteit van Amsterdam,
Turfdraagsterpad 9, 1012 XT Amsterdam, The Netherlands. Email:

Eduardo Urios-Aparisi, Modern & Classical Languages, University of
Connecticut, 337 Mansfield Road Unit 1057, Storrs, CT 06269-1057,
USA. Email:


Engelhardt, Yuri (2002), The language of graphics: A framework for the
analysis of syntax and meaning in maps, charts and
diagrams. Amsterdam: Institute for Logic, Language and Computation.

Fauconnier, Gilles, & Mark Turner (2002). The way we think: Conceptual
blending and the mind's hidden complexities. New York: Basic Books.

Forceville, Charles (1996). Pictorial metaphor in advertising. London:

Forceville, Charles (1999a). "Art or ad? The influence of
genre-attribution on the interpretation of images." SPIEL 18:2,

Forceville, Charles (1999b). "Educating the eye? Kress and Van
Leeuwen's Reading images: The grammar of visual design (1996)." Review
article, Language and Literature 8:2, 163-78.

Forceville, Charles (2002). The identification of target and source in
pictorial metaphors. Journal of Pragmatics, 34, 1-14.

Forceville, Charles (in press). Visual representations of the
Idealized Cognitive Model of anger in the Asterix album La
Zizanie. Journal of Pragmatics.

Forceville, Charles (forthcoming). "Addressing an audience: time,
place, and genre in Peter van Straaten's calendar cartoons." Humor.

Gibbs, Raymond W. (1999). Intentions in the experience of
meaning. Cambridge: Cambridge University Press.

K�vecses, Zolt�n (2002). Metaphor: A practical introduction. Oxford:
Oxford University Press.

Kress, Gunther, & Theo van Leeuwen (1996). Reading images: The grammar
of visual design. London: Routledge.

Lakoff, George, & Mark Johnson (1999). Philosophy in the flesh: The
embodied mind and its challenge to Western thought. New York: Basic

M�ller, Cornelia (2004). Metaphors dead and alive, sleeping and
waking: A cognitive approach to metaphors in language use. Unpublished
Habilitations thesis, Freie Universit�t Berlin, Germany.

Sperber, Dan, & Deirdre Wilson (1995). Relevance: Communication and
cognition. (2nd ed.) Oxford: Basil Blackwell.

Teng, Norman Y., and Sewen Sun (2002). Grouping, simile, and oxymoron
in pictures: A design-based cognitive approach. Metaphor and Symbol,
17, 295-316.

Thorau, Christian (forthcoming). Die uneigentliche Wiederholung -
Metapher und Variation in der Musik. In F. Zehentreiter & J. Spinola
(Eds.), Musikalischer Sinn. Frankfurt/M.: Velbr�ck Wissenschaft.

Wilson, Deirdre, and Dan Sperber (2004). Relevance Theory. In Laurence
R. Horn and Gregory Ward (eds.), The Handbook of Pragmatics. Malden
MA: Blackwell, 607-32.

Yus Ramos, Francisco (1998). A decade of relevance theory. Journal of
Pragmatics 30, 305-345.
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Message 2: 4th International Conference on Third Language Acquisition and Multilingualism

Date: Fri, 3 Sep 2004 06:14:15 -0400 (EDT)
From: hufeisen <>
Subject: 4th International Conference on Third Language Acquisition and Multilingualism

4th International Conference on Third Language Acquisition and
Short Title: L3 Conference

Date: 08-Sep-2005 - 10-Sep-2005
Location: Fribourg/Freiburg and Biel/Binee, Switzerland
Contact: Claudine Brohy
Contact Email:

Linguistic Sub-field: Applied Linguistics, Psycholinguistics,
Sociolinguistics, Translation, Neurolinguistics, Language Acquisition

Call Deadline: 31-Dec-2004

Meeting Description:

This conference is specifically geared toward research on the
acquisition/learning of more than two languages and its implications
for individual learners, teaching, translation, families, culture and

Papers are invited that examine research settings that look beyond
second language acquisition and bilingualism. Papers dealing with just
two languages will not be considered.

- Plurilingual education and immersion
- Language policies
- Educational language policies
- Language concepts
- Integrated didactics
- Multilingual families
- Majorities/minorities
- Languages and economics
- Language acquisition in plurilingual contexts
- Standards, assessment and evaluation
- Plurilingualism and higher education
- Neurolinguistics
- Attitudes
- Multilingualism and emotions
- Mobility and migration
- Languages and cultures
- Pluriliteracy
- Teacher training in multilingual contexts
- Translation and mediation
- Languages and globalization
- Etc.

Abstracts are invited from interested participants for parallel
session papers or colloquia. Parallel session papers last 20 minutes,
plus 5 minutes discussion. The colloquia group topically related
contributions on a defined subject; they are structured in blocks of 2
1/2 hours.

Abstracts should be submitted in the following format:

1. Parallel session papers: Title and abstract of session paper with
the author's/authors' name/s (limit of 350 words); one separate page
stating: title of contribution, audiovisual/computer request
(projector, video, PowerPoint), for each author full name and
affiliation, address, e-mail address, telephone and fax number.

2. Colloquia: Topic/title, abstracts of all contributions (up to 800
words all together), chairperson; one separate page stating: titles of
contributions, audiovisual/computer request (projector, video,
PowerPoint), for each participant: full name and affiliation, address,
e-mail address, telephone and fax number.

Abstracts for paper presentations and colloquia will be peer-reviewed
anonymously. Those abstracts submitted for presentation in any
language other than English, German, French, Spanish or Italian have
to be translated into English. In due time, you can send the abstracts
online or via e-mail to the local co-organizer Claudine Brohy
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